Podcast - Sage Wealth Strategy

At Sage Wealth Strategy, we make planning for your financial future simple, practical, and inspiring. On the Sage Wealth Podcast, we explore unconventional strategies, alternative solutions, and proven approaches to help you build lasting wealth that spans generations. Each episode brings you insights from years of hands-on experience, giving you the tools and mindset to create abundance and live a truly fulfilling life. Tune in, and start building your warehouse of wealth—one conversation at a time.

Tune In

This Is a Why I Do What I Do: The Farm Auction That Built My Mission

Wade Borth shares the personal story behind why he's spent his career helping families build liquidity at the time of death, and every day before it. In 1981, when Wade was 13, his father died suddenly. Months earlier, a banker had convinced his dad to drop his life insurance policy because it felt too expensive. With no death benefit in place, the family had to hold a farm auction that September, selling off tractors, a combine, and equipment just to pay off the bank. Wade's mother went to work as a school cook to support her two sons at home, with no time to grieve.

A family friend recently sent Wade the original 1981 auction sale bill, and this episode walks through what that day taught him about liquidity, planning, and what it really means to protect a family's legacy.

Wade Borth – Sage Wealth Strategy

Ready to take control of your financial future? Using properly structured whole life insurance, Wade Borth is dedicated to teaching how to establish the right strategy to create generational wealth. In this podcast, Wade shares the tools for understanding and the clarity of how to to do this for your family. This show is all about sharing that sage wisdom to help others build strong financial futures.

Wade opens up about the real reason he’s in the life insurance business: providing liquidity at the time of death, and every day before it. He traces that mission back to 1981, when his father died suddenly and a banker’s advice to drop an “expensive” life insurance policy left the family with no death benefit and no liquidity. A farm auction, a sale bill a family friend recently rediscovered, and a mother who never had time to grieve are the backdrop for a conversation about why every family needs a real answer to one question: do I have enough death benefit?

Key Takeaways

A banker convinced Wade’s father to drop his life insurance policy months before he died in 1981, calling it too expensive, and the family was left with no death benefit and no liquidity.
With no liquidity to cover the bank loan, the family had to hold a farm auction on September 25, 1981, selling off tractors, combines, and equipment to pay off what was owed.
Wade’s mother went to work as a school cook to support her two remaining sons at home, with no time to grieve her husband’s death.
A family friend recently sent Wade the original 1981 auction sale bill, which is what prompted this episode.
Wade’s mission comes down to one sentence: he helps families provide liquidity at the time of death, and then every day before that.

Links and Resources

Sage Wealth Strategy: sagewealthstrategy.com
Contact Wade: wade@sagewealthstrategy.com

Keywords

liquidity at the time of death, death benefit, whole life insurance, be your own banker, infinite banking concept, family legacy, generational wealth, family bank, family banking, guaranteed asset, cash value, policy loans, dry powder, liquidity bucket, income replacement, debt replacement, farm succession planning, life insurance for business owners, financial liquidity, Sage Wealth Strategy

Episode Highlights

[00:01:00 – 00:02:00] Wade describes the moment Pastor Hunter and his mother told him his father had died.
[00:02:00 – 00:03:00] Wade defines his real job: providing liquidity at the time of death, and every day before it.
[00:04:00 – 00:05:00] Wade explains how a banker talked his father out of his life insurance policy months before he died.
[00:05:00 – 00:06:00] The family sells the farm equipment to pay off the bank loan with zero liquidity to fall back on.
[00:06:00 – 00:07:00] Wade’s mother takes a job as a school cook to support her two sons at home.
[00:07:00 – 00:08:00] A family friend named Craig sends Wade the original 1981 auction sale bill.
[00:11:00 – 00:12:00] Wade makes the case that everyone dies, so the only real question is what you do to prepare.
[00:14:00 – 00:15:00] Wade recalls his mother saying she never had time to grieve or mourn.